{"id":3496,"date":"2025-11-01T10:41:35","date_gmt":"2025-11-01T10:41:35","guid":{"rendered":"https:\/\/drect-digital.com\/?p=3496"},"modified":"2025-11-01T10:56:35","modified_gmt":"2025-11-01T10:56:35","slug":"tren-ramadan-2025-2026","status":"publish","type":"post","link":"https:\/\/drect-digital.com\/en\/blog\/tren-ramadan-2025-2026\/","title":{"rendered":"Ramadan 2025 Trends: What Brands Should Prepare for a Stronger Ramadan 2026"},"content":{"rendered":"

Ramadan 2025 offered an insightful reflection for marketers and brands alike: e-commerce traffic remained high, promotional campaigns were everywhere, yet consumer spending behavior shifted noticeably. People are becoming more selective, not because they\u2019ve lost the desire to shop, but because financial awareness is rising amid ongoing economic pressure.<\/p>\n\n\n\n

It\u2019s no longer about who offers the biggest discount, but who understands their audience\u2019s real-life context and priorities. Instead of impulsive shopping like during the pandemic or early recovery years, consumers are now focused on value for money, prioritizing essentials, and delaying non-essential purchases.<\/p>\n\n\n\n

For brands and digital marketers, this shift signals something crucial: Ramadan is no longer just a seasonal sales peak \u2014 it\u2019s a litmus test for next year\u2019s marketing strategy. The way people shop during Ramadan today often mirrors how they\u2019ll make consumption decisions throughout the rest of the year, even into Ramadan 2026.<\/p>\n\n\n\n

Key Insights from Ramadan 2025<\/h2>\n\n\n\n
\"tren
Image source: Populix<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

1. Consumers Are Spending Wisely, Not Stopping<\/h3>\n\n\n\n

According to a Populix survey of 1,119 Indonesian respondents, 90% usually buy food and beverages during Ramadan, and 87% planned to continue doing so in 2025, a modest 3% drop from last year.<\/p>\n\n\n\n

In contrast, fashion purchases, typically a Ramadan highlight, fell sharply from 78% to 55%. (Source: Populix<\/a>)<\/p>\n\n\n\n

The message is clear: Ramadan shopping is shifting from annual splurge to daily priority. Consumers are budgeting carefully, putting essentials before lifestyle.<\/p>\n\n\n\n

2. Economic Sentiment Remains Low<\/h3>\n\n\n\n

Indonesia\u2019s economy in 2025 reinforces this cautious pattern. The Consumer Confidence Index (CCI) fell to 121.1 in March 2025, and dropped further to 115 in September 2025, the lowest level since 2022. (Source: <\/a>Trading Economics<\/a>).<\/p>\n\n\n\n

With consumer confidence still subdued, Ramadan 2026 demand will likely mirror 2025: steady but cautious. People haven\u2019t stopped spending, they\u2019re simply more rational and value-driven.<\/p>\n\n\n\n

3. Digital Consumption Surges, Ramadan as a \u201cHigh-Attention Season\u201d<\/h3>\n\n\n\n

While spending power declines, attention skyrockets. Ramadan 2025 marked a major digital behavior shift:<\/p>\n\n\n\n