When we first met this rising Indonesian e-grocery brand, their main challenge was clear: strong business model, loyal returning buyers, but low discoverability.
Despite operating in a fast-growing industry, they weren’t showing up when people searched for fresh produce, groceries, or even recipe ideas on Google.
The Realization
We knew from the start that SEO wouldn’t immediately drive direct conversions.
Let’s be honest. No one wakes up, types “buy spinach online,” and checks out within five minutes.
But we saw something bigger.
Thousands of Indonesians were searching for things like:
- “cara membuat smoothie pisang”
- “resep sayur sehat”
- “menu sarapan cepat”
These are the same audiences who care about freshness, ingredients, and healthy food. Perfectly aligned with our client’s product offering.
So rather than chasing instant sales, we designed an SEO strategy to capture attention where curiosity begins, at the recipe stage.
The Strategy
We rebuilt the website with a dual focus:
- Strong technical foundation – fast-loading pages, structured metadata, and clear category hierarchies to help search engines understand every product.
- Content ecosystem for discovery – we launched a blog that connected everyday recipes to the brand’s products: “Smoothie recipes featuring bananas,” “Easy vegetable dishes for family dinners,” and more.
Each post was optimized with targeted keywords, semantic structure, and cross-linking to product pages, turning educational searches into soft brand touchpoints.
The Numbers Behind the Story
- +268.41% increase in organic traffic within 6 months after the website revamp.
- Average session duration grew by 37%, signaling deeper content engagement.
- Over 40% of recipe visitors later navigated to product pages, proof that top-funnel awareness was translating into interest.
- The site began ranking in the top 3 Google results for multiple food-related keywords (e.g., “resep smoothie pisang”).
The Outcome
Six months later, the brand didn’t just have higher rankings, they had a voice in the daily food journey of their audience.
By connecting their products to what people were already searching for, they built trust and brand familiarity long before the purchase moment.
This project proved that SEO isn’t just about keywords and clicks. It’s about meeting people in their moments of curiosity, and turning that curiosity into connection.
